The interprofessional beef organization in Spain, Provacuno, has won the Silver Medal at the Best Awards 23, for its documentary “Goodbye Cows”.
Almost a dozen researchers, scientists and experts from Spanish and European universities reveal the future that awaits us if cattle farming disappears and why there is so much interest in this happening.
It includes reality and fiction through the testimonies of different scientists, researchers and technicians who analyse from an environmental, social, nutritional and economic point of view the consequences that the disappearance of beef cattle farming would have, while introducing and intermingling different pieces of fiction to stage what chaos would be like in that world of 2036.
With the documentary, director Javier López wanted to highlight “the unviable” of a world without cattle and the pressure from “economic interests of a few who want to point to a key sector in our country. The beef cattle sector is absolutely necessary for the preservation of our ecosystems and forests, protects the environment, fixes the population in rural areas, produces protein of nutritional quality and high biological value from the use of pastures and plant material not usable by humans, in addition to generating direct employment for more than 150,000 families in production alone. We do not want for Spain a future as apocalyptic as the one we can see in this documentary”.
“Goodbye Cows” highlights the importance of beef cattle farming, and debunks with scientific arguments some of the most widespread myths such as the consumption of water for meat production, pollution or the health problems involved in its consumption.
Goodbye Cows is available to watch in English:
The documentary includes, among others, Frederic Leroy, researcher and professor at the Vrije University of Brussels; Fernando Estellés, professor at the Polytechnic University of Valencia; Edelmiro López, from the Applied Economics Group of the University of Santiago de Compostela; Sonia Roig, professor at the Complutense University of Madrid; Edgar Juan, forest firefighter SGISE; Luis Sáez, professor of Applied Economics at the University of Zaragoza; or Lierre Keith, author of the book The Vegetarian Myth, among others.
“In the past few years, farming consuses have shown a decrease a decrease in extensive farming in Spain and this poses a big problem, as the herd of livestock we have in extensive farming today is not enough to keep the grasslands we need. And I don’t mean in terms of benefits but in terms of necessary habitats.” – Sonia Roig
“If you look at the lists of ingredients of those imitation products, (…) you won’t be able to find plants in those products. What you’ll find is ‘extracts’. Nothing that remotely looks like a vegetable.” – Frederic Leroy
“The point is not choosing between meat and peas, meat and chickpeas. The point is fresh meat versus ultra-processed plant-based foods.” – Javier López.
Produced in 2022 by the interprofessional with the support of the Copiloto & Coonic agency, it is a documentary that mixes reality and fiction to show the chaos that a world without cows would mean and the problems it would entail.
The Best Awards are the awards that bring together the industry’s marketing professionals, their agencies and suppliers to recognize the best campaigns and the teams that lead them and define consumer trends that have been affected by recent changes in consumer behavior.
In 2020, PROVACUNO also won the Best Award in the Food and Retail category for the documentary series Fans of Beef in which, over 5 chapters, it showed the reality of the beef sector by the hand of its protagonists. A series in which the Copiloto & Coonic agency also participated.
“The documentary that investment funds don’t want you to see” – Goodbye Cows website
Watch the Trailer:
Source: rumiNews – “Goodbye Cows”, the documentary that stages the consequences of a world without cows.
About Provacuno – Provacuno, the Agro-food Inter-professional Organization of the Spanish Beef Industry, consists of national associations that represent companies from the production, industrial and commercial sectors of this product. These associations represent and defend the interests of their members.
The film counters the narrative coming out of groups like the C40 cities:
The C40 is a global network of mayors of the world’s leading cities that are united in action to confront the climate crisis.
The C40 report: The future of urban consumption in a 1.5°C world – “The key consumption categories that cities should target are food, buildings and infrastructure, clothing and textiles, private transport, aviation, and electronics and household appliances.”
A sustainable diet by 2030 is key to solving the climate emergency
Mark Watts, Executive Director, C40 Cities:
“We are facing a climate crisis on a planetary level. Keeping global temperature rise to below 1.5°C above pre-industrial levels, will require action on a scale never seen before in peacetime. Whilst the challenge can seem overwhelming, a large part of the solution can be found on our kitchen tables. The findings presented by C40 today reveal that by working together, across cities, national governments, supermarkets, restaurants, farmers and individual citizens, we can rapidly reduce the emissions created by the food we eat. To create the future we want, we must take urgent action to cut food waste, reduce meat and dairy consumption, source food locally and reduce the impact of food production, transport and storage. If we succeed, we will live longer healthier lives, improve food security and deliver a sustainable future for generations to come.”
Gibraltar is on-board with the Global Plan:
GIBRALTAR CLIMATE CHANGE STRATEGY: The National Mitigation & Adaptation Plan
In March 2019, the Gibraltar Parliament unanimously declared a climate emergency.
Echoing the Paris Agreement’s priority to limit global warming to 1.5°C, Gibraltar’s climate emergency declares ambitious targets that include the following:
• A pledge to make Gibraltar carbon neutral by 2030;
• A pledge to reduce emissions by 50% by 2035;
• Working with other governments in the UK family, including the devolved administrations, the UK Overseas Territories and the Crown Dependencies to determine and implement best practice methods to limit Global Warming to less than 1.5°C;
• Working with partners across Gibraltar and in the region to deliver this new goal through all relevant strategies and plans;
• Reporting to Parliament by the end of 2019* with a climate emergency action plan which will include a carbon reduction plan
The Global Covenant of Mayors for Climate & Energy (GCoM) is the largest global alliance for city climate leadership. GCoM’s mission is to serve cities and local governments by mobilising and supporting climate and energy action in their communities by working with city/ regional networks, national governments, and other partners. It supports ambitious, locally-relevant solutions in sectors where cities can have the greatest impact.
See also these communications:
From Dr. Cortes Report – New Initiatives: Other campaigns have included one in conjunction with the Gibraltar Cardiac Association and promotion of MEAT-FREE diets.
From Public Health Gibraltar – Conscience Eating is an initiative that has evolved from the ‘Cut Meat, Not Trees’ Campaign to encompass all aspects of the food we eat, such as packaging and transportation. The initiative is the result of a collaboration between the Alameda Wildlife Conservation Park, the Department of Environment and the Health Promotion team; the message being reinforced is that eating consciously is essential for both health and the environment, and a big part of this surrounds our consumption of meat.
Question: Is there any Global Initiative Gibraltar does not follow? And with that question, has the sovereignty of Gibraltar already been compromised? While everyone is focused on what Madrid, Spain wants, have they overlooked the obvious encroachment right under their noses?
Why Globalists Want You to Eat a Plant-Based Diet
by Sarah Pope, excerpt:
The insidious, little-discussed reasons why the elitist agenda for globalism promotes plant-based diets and avoiding meat, dairy and eggs to “improve your health” and “save the planet”. Nothing could be further from the truth. Be very careful about how this plant-based diet craze is affecting you. The truth about this food philosophy has nothing whatsoever to do with your health and everything to do with the promotion of a control-freak globalist agenda. The globalist worldview believes that humans are destroying planet Earth. While I don’t necessarily disagree with this assessment, the globalist solution to this problem is rather brutal in approach…reduce the population. What we do know is that avoiding animal products in the diet will reduce libido and ultimately fertility.
1 Timothy 3:1-5
3:1 Now the Spirit speaketh expressly, that in the latter times some shall depart from the faith, giving heed to seducing spirits, and doctrines of devils;
3:2 Speaking lies in hypocrisy; having their conscience seared with a hot iron;
3:3 Forbidding to marry, [and commanding] to abstain from meats, which God hath created to be received with thanksgiving of them which believe and know The Truth.
3:4 For every creature of God [is] good, and nothing to be refused, if it be received with thanksgiving:
3:5 For it is sanctified by the Word of God and prayer.
Read: GREEN, SUSTAINABLE ECONOMICS A PHASE OF DIVINE LAW